Salesforce Officially Announces the Marketing Cloud Next Consultant Certification. So, the long-awaited Salesforce Certified Marketing Cloud Next Consultant certification is finally here. Marketing Cloud Next brings together Salesforce’s Data 360 platform, Agentforce, and Flow-based orchestration into a single ecosystem. This exam asses whether you can connect platform setup, customer data, consent, campaign automation, personalized content, AI, and reporting within a single marketing solution.
Exam Outline
It is recommended that 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity. No need of deep expertise in custom LLM development, raw AMPscript/SQL scripting, or complex MuleSoft integrations. The focus is squarely on practical, platform-native implementation skills.
- Section 1: Platform Setup & Governance (13%)
- Section 2: Consent (13%)
- Section 3: Data Modeling, Identity Resolution & Segmentation (25%)
- Section 4: Campaign Design, Flow Orchestration & Content (30%)
- Section 5: Agentforce & AI Innovation (11%)
- Section 6: Analytics & Performance Insights (8%)
The Salesforce Certified Marketing Cloud Next Consultant Exam measures a candidate’s knowledge and skills related to the following objectives.
Section 1: Platform Setup & Governance 13%
- Explain the environment setup for Marketing Cloud Next including Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets.
- Given a scenario, identify when Business Units are required and configure an appropriate content and user governance model using roles and Enhanced CMS Workspaces.
- Given a scenario, configure self-service domain authentication or domain authorization for branded, authenticated email delivery.
Section 2: Consent 13%
- Explain consent management concepts and the role of consent in customer engagement and compliance.
- Identify the purpose and relationships of the platform consent objects used to capture and manage consent preferences.
- Given a business requirement, determine the appropriate method for creating, managing, and updating consent records.
- Given a scenario, configure a consent banner on marketing landing pages and external pages to support consent collection.
Section 3: Data Modeling, Identity Resolution & Segmentation 25%
- Describe data object concepts in Data 360 and how they are used to connect, harmonize, unify, and activate customer data for audience segmentation and content personalization.
- Given a business requirement, identify how CRM data, including objects, records, and Actionable Lists, can be ingested and used for audience segmentation, activation, and content personalization.
- Given a business requirement, configure Identity Resolution to link multiple data sources into a unified profile
- Demonstrate knowledge of Data 360 consumption-based entitlements and evaluate how marketing automation design decisions impact platform consumption and usage.
Section 4: Campaign Design, Flow Orchestration & Content 30%
- Given a scenario, identify personalization methods using Handlebars, AMPscript, merge fields, repeaters, and content variations to personalize channel content with customer data.
- Given a scenario, determine the appropriate flow type, trigger conditions, and configuration settings required to achieve the desired marketing or messaging outcome.
- Given a scenario, determine the appropriate data source to add personalized customer data to messaging content.
- Given a scenario, identify the appropriate flow elements, logic, and configuration required to automate business processes and messaging activities.
- Given a scenario, configure activation templates to select the appropriate contact point value.
- Given a business requirement, identify the components and configuration needed to build a landing page.
Section 5: Agentforce & AI Innovation 11%
- Given a scenario, automate campaign creation, audience segmentation, and content generation using marketing agents.
- Given a scenario, configure conversational messaging to support customer engagement, response handling, and ongoing interactions across messaging channels.
- Given a scenario, determine which predictive AI feature to use.
Section 6: Analytics & Performance Insights 8%
- Given a scenario, identify a pre-built dashboard that best addresses the reporting and analytics requirements.
- Given a scenario, describe how to surface marketing data and insights across the Salesforce platform.
Exam Details
- 60 multiple-choice questions (plus up to 5 unscored questions)
- 105 minutes
- Passing score: 72%
- Based on the Summer ’26 release
- No prerequisites
- Registration fee: USD 200 + Taxes
- Retake fee: USD 100 + Taxes
Self Study Document Link
The self-study materials recommended for this exam include: